One Step
A running brand's launch campaign that had to stop thumbs mid-scroll.
- Client
- One Step
- Year
- ©24
- Services
- Campaign, Motion, Social
- Category
- Campaign · Motion
sample case study
Arunningbrand'slaunchcampaignthathadtostopthumbsmid-scroll.
The Challenge
A crowded season, a small budget and a product that looked like every other trainer.
Our Approach
One idea — the first step — told in motion across the site, social cut-downs and out-of-home.
The Result
The campaign out-performed the brand's previous three launches on reach and sell-through.
