Vivid™
Home/Work / Forma Digital

Forma Digital

A sports-tech brand that looked like everyone else in its category needed to look like nobody else.

Client
Forma Digital
Year
©26
Services
Strategy, Brand, Website
Category
Brand · Website
Tennis player lunging for a forehand on a hot magenta court
sample case study
Asports-techbrandthatlookedlikeeveryoneelseinitscategoryneededtolooklikenobodyelse.

The Challenge

Forma's product was fast and sharp; its site was beige and slow. Prospects bounced before they ever saw a demo.

Our Approach

We rebuilt the identity around court colour and motion, then designed a site where every scroll feels like a rally.

The Result

A launch that doubled demo requests in the first month and gave the sales team a site they actually send people to.

Tennis player tossing the ball to serve against electric blue
Tennis player sprinting along the baseline of a turquoise court
Tennis player hitting a backhand against tangerine orange
Next project

Concept preview — images and copy to supply